Senin, 28 Maret 2011

Business woman, who moves from interior design to directional drilling-NewsOK.com

Bucket List: To take her mother, who is of Italian descent, and daughter to Italy. Ketchum went in her mid-20s, but wishes her family to experience it.

"We could have done this in a week" grumbled her husband often over what dragged four months.

Few, it was not simply venting, but talk business. The last three and a half years has co-owned and managed signal Directional Drilling, a company that provides angled drilling under roads, lakes and rock tables for cities to run tools or companies in the oil and gas pipelines.

Since its founding has Redline increased in Gross sales, rising from $ 500,000 in 2007 to $ 2.4 million last year. Customers include Oneok Inc., Devon Energy, the city of Edmond and a dozen other whose work spans Oklahoma, Northern Texas, North Dakota in the United States and Pennsylvania.

"We have been lucky enough to get steady work," said Ketchum, that handles the kreditor and debitor, U.S. Department of transportation compliance, insurance, drug and alcohol screening and more.

The company, which has three hourly wage employees, owns two drilling rigs that drilled 2100 feet, and another, 3200 feet and a six-acre shipyard in north Texas. The company leases a 5 000-square foot store on a one-acre yard at Waterloo and Interstate 35.

Ketchum, 39, was recently with the Oklahoman to talk about her personal and professional life. The following is an edited transcript:

Q: can you tell us about your roots?

A: I was born in Ohio, but we moved to Oklahoma City, when I was 7. My father worked as a flight leader, but was transferred here to become an instructor with the FAA. I have two sisters, who are seven and 10 years older, so it was kind of like I was an only child. We lived in Ski Island add-on, so I grew up water skiing. My parents loved to entertain, and the family was always very important for them, we had a houseful each holiday. Most Tuesday nights, we would go to a country and Western Club for families called onslaught. We would ride the mechanical bull or take line dance lessons. I turn 40 years and vision cast a similar birthday party for myself with bull rides and dancing to my family and friends.

Q: and college?

A: I went a year to the University of Central Oklahoma (then Central State), and then click OU, graduated with a degree in speech and hearing. Funny, my parents, who are retired and living in Seabring, Fla., had the moving van loaded and sits in the parking lot at my exam. They left me with a full size mattress and pink recliner and said to me: "You know where we are."

Then life happened. Instead of going on graduate School, which I would need to be an audiologist, in my married his childhood sweetheart (the couple separated because their daughter was 3) and began to do interior design. I worked as a buyer and in visual merchandising Mathis Brothers and then Bob Mills. I buy accessories and arrange furniture groupings, including sets for their advertisements. Before I left Bob Mills, remodeled I the entire store.

Q: how would you make the leap from interior design to own a drilling company?

A: My current husband and co-owner, Kenny Ketchum, had always worked in the enterprise — moved from hand operator to DC Locator to the foreman to supervisor. One year after we married, his company sold to a major, he is expected to eventually dissolve. He traveled so much that we are seeing very little of each other. We both worked so hard to make other people successful, and though we made ends meet, we do not get ahead. He said "we can do this; We can run our own business.

I knew that he knew what he was talking about. And I knew little about business. My father worked hard so that I would have no student loans, but my parents always instilled a work ethic us girls.

I started at the age of 14, cleaning apartments, and when I was 16, has kept the real jobs. I owe my first mother-in-law, Diane Ecker, who with her husband owns a boat dealer where I worked throughout high school and college a lot of my business skills. She taught me about the appropriate registers, including bookkeeping, and payroll. If not her teaching, I could not do what I do now.

Q: what was the most difficult part of going out of your own?

A: To find funding. Now we have the faith and support of Durant-based first United Bank, but banks originally laughed at us, telling us we had in undertakings to obtain a business loan. So we took a big chance — to raise $ 120,000 by taking a second mortgage on our House and interception signature verification from credit card companies. Which gave us a payment on our first rigs and three months working capital.

My mother, now my biggest fan, worried the most. "What is the worst that can happen?" I asked her jokingly tells her, "if we do not, we want to move in with you." But we do not fail. We wore our first well on Halloween and by Jan 1 had paid back all of our loans.

Q: Any regrets?

A: Like everyone, I have made some bad decisions in life. But mixed with good, they have led me to this point, which is a pretty good place to be. I love my family and I love my life.

It is great to be able to pick up my daughter from school and make all of her football games, even if it means to come at 5 a.m. to answer emails or working at 9 at night, after homework and a dodge ball tournament.

Fear and regret is just a waste of energy. I would rather regret the things I have done than the things I do not have. Although in retrospect, I wish I had studied business.

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